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Marketing Textbook (Grewal, Levy, Mathews, Harrigan, Bucic) 9781760421250
Condition:
Brand new
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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Located in: Melbourne, VIC, Australia
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eBay item number:256181698066
Item specifics
- Condition
- ISBN
- 9781760421250
About this product
Product Information
Marketing is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing. Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of the foundational topics in thirteen chapters, Marketing is the ideal choice for any Principles of Marketing course. With the Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Product Identifiers
Publisher
Mcgraw-Hill Education / Australia
ISBN-13
9781760421250
eBay Product ID (ePID)
238326310
Product Key Features
Number of Pages
544 Pages
Language
English
Publication Name
Marketing
Publication Year
2014
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
270 mm
Item Weight
1170 g
Item Width
210 mm
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
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