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Marketing and the Law by N Courmadias, B Sweeney, M Bender (Paperback, 2015)
Condition:
Brand new
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
2 available
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Located in: Melbourne, VIC, Australia
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eBay item number:256534519612
Item specifics
- Condition
- Subject Area
- N/A
- Level
- N/A
- ISBN
- 9780409338355
About this product
Product Information
Marketing and the Law, 5th edition by Brendan Sweeney, Mark Bender and Nadine Courmadias adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. Real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike. This new edition has been updated to reflect the latest developments in the Australian Consumer Law and is generously illustrated with case examples, tables, flow-charts and diagrams. Features * real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike * generously illustrated with case examples, tables, flow-charts and diagrams
Product Identifiers
Publisher
Lexisnexis Butterworths Australia
ISBN-13
9780409338355
eBay Product ID (ePID)
216433668
Product Key Features
Publication Year
2015
Subject
Law, Marketing
Language
English
Publication Name
Marketing and the Law
Type
Textbook
Format
Paperback
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
Seller feedback (13,954)
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Product ratings and reviews
Most relevant reviews
- 06 Apr, 2021
good！
Condition: Pre-ownedSold by: xiaoqyua-3
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