Mad Men Unbuttoned: A Romp Through 1960s America by Natasha Vargas-Cooper (Paperback, 2010)

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AU $28.00
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Very good
The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising.