Cookies, web beacons and similar technology ("Cookie Notice")

1.1.1 Cookies
Cookies are small text files which are placed in the memory of your browser or device when you make use of our Services, in particular when you visit our websites or when you open a message. Cookies allow for a recognition of a specific device or browser. There are different types of cookies:

• Session cookies expire at the end of your session (e.g. when closing your browser window) and only allow tracking your activities during this session
• Persistent cookies remain stored on your device between sessions and allow, for example, to track your settings or activities on several websites
• First-party cookies are set by the provider whose online service you are using (i.e. eBay)
• Third-party cookies are set by a provider other than the provider whose online service you are using (e.g. Adobe)

1.1.2 Web beacons
Web beacons (also known as pixel tags or clear GIFs) are small graphic images that are used in connection with the provision of our Services and which typically work in conjunction with cookies to track the use of an online service by its users. For example, when we send you emails, web beacons allow us to track if you opened the emails and clicked links to measure campaign performance and improve features.

1.1.3 Software Developer Kits
Software Developer Kits ("SDKs") are a collection of software development tools in one installable package, which allow third-party developers to integrate with our mobile application for specific purposes (e.g. authentication). Some of the SDKs that eBay uses involve transferring data to your device.

1.1.4 Similar technologies
Similar technologies include local shared objects or local storage, such as flash cookies, HTML 5 cookies and other web application software methods, all of which store information in your browser or device to track your activity. Additionally, there are other technologies that function without local storage in your end device and instead make, for example, use of browser functions. In this context, a "fingerprint" of your system is created that serves as a unique identifier.

These technologies may function across all your browsers and in some cases are not fully managed by your browser, but may need to be managed directly from your installed applications or your device.

Some of our Services can only be offered using cookies. In general, these technologies enable us to track your user behaviour and identify you – even across devices. Please refer to our User Privacy Notice for more information about the personal data that we collect, including via cookies, and how we process this data.

The cookies used in connection with our Services serve the following functions:

1.2.1 First-party cookies

• 1.2.1.1 Operationally necessary cookies
  We use cookies that are necessary for the operation of our Services. This includes technologies that allow you access to our sites, services, applications, and tools, which are required to monitor the functioning of the site, prevent fraudulent activity, and improve security, or that allow you to make use of our functions such as shopping carts or saved search.
  
  Because these cookies are necessary to deliver our Services to you, you cannot refuse them.
• 1.2.1.2 Analytics cookies
  We use cookies to assess the performance of our Services.
  
  See section 3 for information on how you can change your cookies settings.

1.2.2 Third-party cookies

• 1.2.2.1 Advertising cookies
  Third-party advertising providers use cookies to deliver ads tailored to your interests. This includes using technologies to determine how relevant the advertisements are for you, which ads have already been shown to you, how often they have been shown, when and where they have been shown and if you have reacted by carrying out an activity – such as clicking on an ad.
  
  Users in the EEA, Switzerland and the UK can adjust their settings in our Advertising and related preferences - opens in new window or tab page. See section 3.2.1 for more details.
  
  All other users can adjust their settings following the processes called out in section 3.2.2 below.
• 1.2.2.2 Social media cookies
  See section 2 below.

We transmit information about your usage of our services, including additional personal data about you, through Meta Pixel and by sending data directly to Meta via our servers. "Meta" designates Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland, for users in the EEA, Switzerland and the UK, and Meta Platforms Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, for all other users.

These data transmissions enable us to display personalised advertisements for you on Meta's platforms, to measure their effectiveness and to report on them. The specific processing purposes and an explanation of the related data privacy responsibilities are described in the Meta Business Tools Terms - opens in new window or tab ("Meta Terms").

The following applies only to users in the EEA, Switzerland and the UK: To the extent that we are solely responsible for the processing of your personal data in accordance with the Meta Terms (i.e. when Meta provides comparison, measurement and analysis services to us), Meta exclusively acts on our behalf on the basis of an applicable processing agreement (so called Data Processing Terms - opens in new window or tab in addition to the Meta European Data Transfer Addendum - opens in new window or tab). However, if we and Meta assume joint control for the collection and transmission of your personal data to Meta (i.e. specifically for the processing of data about your usage of our services for the purpose of targeting our advertisements, the improvement and the measurement of the effectiveness of our advertisements), Meta will subsequently process the data as an independent controller and assumes exclusive responsibility.

We have entered into a Joint Control agreement - opens in new window or tab with Meta in order to determine the mutual responsibilities for the fulfilment of data privacy obligations with regards to the joint processing. Pursuant to this agreement, it is Meta's responsibility to safeguard the rights of the data subjects with regards to the personal data stored by Meta under the mutual agreement. It is our obligation to provide the above information to the data subjects. The Meta Privacy Policy - opens in new window or tab contains additional information about Meta's processing of personal data, including the legal basis on which Meta operates and the options for data subjects to exercise their rights against Meta. For example, you may opt out of use of the Meta Pixel by logging into your Meta account and changing your privacy or advertising as per Meta's opt-out instructions.

We transmit information about your usage of our services, including additional personal data about you, to Google. "Google" designates Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, for users in the EEA, Switzerland and UK, and Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, for all other users.

These data transmissions enable us to display personalised advertisements for you on and off our properties via the advertising products and the marketing platforms of Google (Google advertising products, such as Google Ad Manager, Google Ads), and to measure their effectiveness, to select and provide content, to provide reports about such content and to gain insights into target groups and product developments. You can find additional information in the Google Privacy Policy - opens in new window or tab and an explanation of the data privacy obligations in the Google Ads Data Protection Terms: Service Information - opens in new window or tab.

2.2.1 Google Analytics
We use Google Analytics, an analysis tool of Google to continuously improve our Services. The use includes the Universal Analytics operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyse a user's activities across multiple devices. Google Analytics uses cookies that are stored on your device and that enable us to analyse your use of our Services. The data collected by the cookies regarding the use of our Services (including your IP address) are usually transferred to a Google server in the USA and stored there (see additional information on masked IP addresses below in this section).

On our behalf, Google processes this data to evaluate the use of our Services, to compile reports on usage activities and to provide us with further services associated with the use of our Services. Your IP address transmitted in the context of Google Analytics will not be combined with other data from Google.

The data collected via Google Analytics is automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

You can prevent the collection of data through the Google Analytics cookie by adjusting your browser settings accordingly. If you deactivate cookies, you may not be able to use all functions of our Services to their full extent, however. In addition, you can prevent the collection of data related to your use of the Services (including your IP address) via the Google Analytics cookie and the processing of this data by Google by installing the following browser plugin - opens in new window or tab.

Further information about Google Analytics can be found in the terms of use - opens in new window or tab and in the privacy policy - opens in new window or tab of Google.

We would like to point out that on our website, your IP address has been masked before sharing with Google Analytics. This means that, before your IP address is transmitted to Google's servers in the USA, it is sent to a Google server in the EEA, where it is shortened so that it cannot be traced to a specific person. Only after the IP address has been made anonymous is the shortened IP address sent to a Google server in the USA and stored there.

2.2.2 Google Signals
We also use Google Signals in connection with the provision of our Services. This is an extension function of Google Analytics that enables cross-device tracking. This means that if your Internet-enabled devices are linked to your Google Account, Google can generate reports on usage patterns (especially cross-device traffic) even if you switch devices. If you have activated the setting "personalised ads" in your Google account, Google will process data for this purpose. We do not process personal data in this respect, we only receive statistics based on Google Signals.

You can deactivate the use of Google Signals at any time by downloading and installing the browser plugin in order to opt-out of Google Analytics (see above under Google Analytics). This will prevent the collection of data generated by the cookie and related to your use of the Services (including your IP address) and the processing of this data by Google. In addition, you can disable the "personalised advertising" setting in your Google Account. Details can be found in Google's Help section about ads - opens in new window or tab.

2.2.3 Google reCAPTCHA: Prevention of automated access
We make use of Google reCAPTCHA ("reCAPTCHA") within the provision of our Services. reCAPTCHA is used to check and prevent interactions through automated access, for example through so-called bots (computer programs that perform tasks automatically and independently). reCAPTCHA is used in particular to check whether data input in connection with our Services (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the user on the basis of various characteristics. This analysis automatically begins as soon as the user connects with the online service, e.g. visits the website. For the purposes of this analysis, reCAPTCHA evaluates various pieces of information (e.g. IP address, duration of the user's visit to the online service or the user's mouse movements). The data collected during the analysis is forwarded to Google. The analyses by reCAPTCHA are carried out entirely in the background.

You can find details on Google's page about reCAPTCHA - opens in new window or tab and in Google's Privacy Notice - opens in new window or tab.

If you wish to deactivate the use of any cookies – including cookies that are necessary for the provision of our Services or performance-related, you may do so by using the settings in your browser or device, if this is supported by your browser or device. The settings must be made separately for each browser you use. You can manage your browser-based cookies by adjusting your device browser settings (e.g. Chrome - opens in new window or tab, Edge - opens in new window or tab, Firefox - opens in new window or tab, Internet Explorer - opens in new window or tab or Safari - opens in new window or tab).

Please note that you may not be able to use certain eBay services when you deactivate cookies (e.g. the "add item to cart" function). You may also need to enter your password more frequently during your browser sessions.

3.2.1 Users in the EEA, Switzerland and the UK
You can specifically control - opens in new window or tab whether our third-party partners may use cookies to show you personalised ads. This will only be done with your consent, which you can withdraw at any time.

If you choose not to allow our third-party partners to use your personal data for ad targeting purposes, this does not mean that no advertisements will be shown to you. It simply means that these advertisements will not be personalised for you by our third-party partners by means of cookies.

3.2.2 All other users
You can determine under AdChoice – eBay Advertising Preferences - opens in new window or tab, whether you agree to the use of advertising based on your eBay activity. You can also reach the AdChoice preferences directly via a link in the corresponding advertisement or in the footer of our website. Please visit our Help page for additional information regarding the AdChoice Program.

You can also deactivate the use of any third-party cookies – e.g. by online ad networks – within our Services by using the settings in your browser or the settings in your device, if this is supported by your browser or device.

Further, you can find additional information on advertising-related third-party cookies and similar technologies and how to prevent their use on the following websites:

• www.youronlinechoices.com - opens in new window or tab
• www.aboutads.info/choices - opens in new window or tab (available in English only)
• www.networkadvertising.org/choices - opens in new window or tab (available in English only)

If you delete all cookies on your device, any opt-out cookies that have already been set will also be deleted, so that you will have to declare again any opt-outs that have already been declared.