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Marketing by Grewal (Paperback, 2014) - McGraw-Hill.
Condition:
Brand new
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AU $19.00
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Item specifics
- Condition
- Topic
- Marketing
- ISBN
- 9781743077023
About this product
Product Information
Marketing is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing. Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of the foundational topics in thirteen chapters, Marketing is the ideal choice for any Principles of Marketing course. With the Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9781743077023
eBay Product ID (ePID)
232311734
Product Key Features
Publication Year
2014
Subject
Marketing
Language
English
Publication Name
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
108 mm
Item Weight
3 g
Item Width
85 mm
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
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