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Cases to Accompany Contemporary Strategy Analysis by Robert M. Grant... - Picture 1 of 1
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Cases to Accompany Contemporary Strategy Analysis by Robert M. Grant...

bigdbn2010
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eBay item number:226083672423

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9781405163101
Publication Year
2007
Type
Textbook
Format
Paperback
Language
English
Publication Name
Cases to Accompany Contemporary Strategy Analysis
Item Height
246 mm
Author
Robert M. Grant
Publisher
John Wiley and Sons Ltd
Subject
Business
Item Weight
780 g
Item Width
189 mm
Number of Pages
368 Pages

About this product

Product Information

This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition. This title: now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition; demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia; and, can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text.

Product Identifiers

Publisher
John Wiley and Sons Ltd
ISBN-13
9781405163101
eBay Product ID (ePID)
96042832

Product Key Features

Number of Pages
368 Pages
Language
English
Publication Name
Cases to Accompany Contemporary Strategy Analysis
Publication Year
2007
Subject
Business
Type
Textbook
Author
Robert M. Grant
Format
Paperback

Dimensions

Item Height
246 mm
Item Weight
780 g
Item Width
189 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Robert M. Grant

Item description from the seller

bigdbn2010

bigdbn2010

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