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Marketing Textbook (Grewal, Levy, Mathews, Harrigan, Bucic) 9781760421250 - Picture 1 of 4
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Marketing Textbook (Grewal, Levy, Mathews, Harrigan, Bucic) 9781760421250

iynool
  • (14080)
AU $55.24
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Condition:
Brand new
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Located in: Melbourne, VIC, Australia
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eBay item number:256181698066

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781760421250

About this product

Product Information

Marketing is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing. Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of the foundational topics in thirteen chapters, Marketing is the ideal choice for any Principles of Marketing course. With the Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Product Identifiers

Publisher
Mcgraw-Hill Education / Australia
ISBN-13
9781760421250
eBay Product ID (ePID)
238326310

Product Key Features

Number of Pages
544 Pages
Language
English
Publication Name
Marketing
Publication Year
2014
Subject
Marketing
Type
Textbook
Author
Tania Bucic, Shane Mathews, Paul Harrigan, Dhruv Grewal, Michael Levy
Format
Paperback

Dimensions

Item Height
270 mm
Item Weight
1170 g
Item Width
210 mm

Additional Product Features

Country/Region of Manufacture
Australia
Title_Author
Shane Mathews, Dhruv Grewal, Tania Bucic, Michael Levy, Paul Harrigan

Item description from the seller

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