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Customer Ownership: Who is Your Company's Chief Customer Officer? by Jeanne Bli…

marrya-159
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AU $16.50
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Condition:
Very good
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Located in: Heidelberg Heights, VIC, Australia
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eBay item number:265110809149

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Publication Year
2006
Special Attributes
1st Edition
Author
Jeanne Bliss
Country
USA
Title
Chief Customer Officer
Publisher
Jossey-Bass
Age Level
Adults
Topic
21st Century
Subjects
Business, Economics & Industry
ISBN
9780787980948

About this product

Product Information

Drawing on her first-hand experience at top companies as diverse as Lands' End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations can fail to communicate and act as a team-they create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships. This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience. The author includes diagnostics to determine if a company's core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer role and an evaluation to determine the right solution for their culture and company.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9780787980948
eBay Product ID (ePID)
95757290

Product Key Features

Author
Jeanne Bliss
Publication Name
Customer Ownership: Who Is Your Company's Chief Customer Officer?
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
236 mm
Item Width
163 mm
Item Weight
530 g

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Jeanne Bliss
LeafCats
378

Item description from the seller

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marrya-159

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