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eBay item number:265111657925
Last updated on 04 Sep, 2021 14:23:42 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Subject
Strategy
Features
Dust Jacket
Publication Name
The Social Media MBA.
Author
Christopher Holloman
Publisher
John Wiley
ISBN
9781119963233
EAN
9781119963233

About this product

Product Information

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza ? Director of Strategic Marketing Aviva by Jan Gooding ? Global Brand Director Dell by Stuart Handley ? Communications Director Evans Cycles by Will Lockie ? Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton ? Brand Marketing Manager Kodak by Madlen Nicolaus ? Social Media Manager Phillips by Hans Notenboom ? Global Director B2B Online Sage by Cath Sheldon ? Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781119963233
eBay Product ID (ePID)
111816171

Product Key Features

Book Title
The Social Media Mba: Your Competitive Edge in Social Media Strategy Development and Delivery
Author
Christer Holloman
Format
Hardcover
Language
English
Publication Year
2012
Number of Pages
276 Pages

Dimensions

Item Height
230mm
Item Width
164mm
Item Weight
556g

Additional Product Features

Title_Author
Christer Holloman
Country/Region of Manufacture
United States

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