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To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others by Daniel H. Pink (Paperback, 2013)

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34Delve into the pages of "To Sell is Human: The Surprising Truth" by Daniel H. Pink, a must-read for anyone interested in the dynamics of sales and human behaviour. This paperback edition, published by Text Publishing in 2012, offers an insightful exploration into the art of selling, contrasting popular notions with scientific research. Written in English and rooted in the genre of business, this non-fiction book provides an engaging narrative that draws from real-life examples and Pink's signature blend of storytelling and expertise. Whether you're a seasoned sales professional or simply curious about the psychology behind convincing others, this book is an invaluable resource for understanding the intricacies of human persuasion.