Tilt: Shifting Your Strategy from Products to Customers by Niraj Dawar (Hardcover, 2013)

Be the first towrite a review.

RSABooksellers Oz (7214)
100% positive Feedback

Price:

AU $28.99

Free postage

Estimated delivery Mon, 14 Oct - Fri, 18 Oct

Returns:

No returns, but backed by eBay Money Back GuaranteeeBay Money Back Guarantee.

Condition:

Like new

As shown title.

About this product

Product Information

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory-and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product's secret sauce and use it against you. Upstream, product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found downstream, where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream-and achieving enduring competitive advantage.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-13
9781422187173
eBay Product ID (ePID)
189230743

Product Key Features

Author
Niraj Dawar
Publication Name
Tilt: Shifting Your Strategy from Products to Customers
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
234 mm
Item Width
155 mm
Item Weight
453 g

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Niraj Dawar

All listings for this product

item 1 Tilt: Shifting Your Strategy from Produ..., Niraj Dawar
AU $18.66
Free postage
item 2 Tilt: Shifting Your Strategy From Products To Customers by Niraj Dawar
AU $21.50
+AU $6.50 postage
item 3 Tilt: Shifting Your Strategy from Products to Customers Hardcover Niraj Dawar
AU $28.99
Free postage
item 4 Tilt: Shifting Your Strategy from Products to Customers Dawar, Niraj Hardcover
AU $33.88
Free postage
item 5 Niraj Dawar Tilt (Hardback) (US IMPORT)
AU $59.09
Free postage
item 6 Tilt: Shifting Your Strategy from Products to Customers by Niraj Dawar (English)
AU $60.05
Free postage

See all 6

No ratings or reviews yet.No ratings or reviews yet.

Be the first to write a review.

Best Selling in Adult Learning & University

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think by Hans Rosling, Anna Rosling Roennlund, Ola Rosling (Paperback, 2019)
4.3 out of 5 stars based on 7 product ratings
AU $23.83 New
AU $10.34 Used
Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)
4.9 out of 5 stars based on 157 product ratings
AU $44.98 New
---- Used
Thinking, Fast and Slow by Daniel Kahneman (Paperback, 2012)
4.7 out of 5 stars based on 23 product ratings
AU $19.62 New
AU $18.83 Used
Time Management by Peter Quarry (Paperback, 1986)
No ratings or reviews yet.
AU $16.99 New
---- Used
Falcon Xa-Xb-Fairlane Zf-Zg V8 (1972-76) (Paperback, 1976)
No ratings or reviews yet.
AU $65.00 New
AU $34.95 Used
Practical Electronics for Inventors, Fourth Edition by Paul Scherz, Simon Monk (Paperback, 2016)
4.5 out of 5 stars based on 2 product ratings
AU $109.89 New
AU $74.24 Used
ACT Made Simple: An Easy-To-Read Primer on Acceptance and Commitment Therapy by Russ Harris (Paperback, 2019)
5.0 out of 5 stars based on 1 product rating
AU $52.99 New
AU $48.24 Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

Fast Like a Girl:A Woman's Guide to Using the Healing Power of Fasting Dr. Mindy
AU $24.95
Trending at AU $25.40
The Writing Revolution: A Guide to Advancing Thinking Through Writing in All Sub
AU $41.84
Trending at AU $44.62
Psychic Witch: a Metaphysical Guide to Meditation, Magick & Manifestation
AU $36.66
Trending at AU $37.73
Medical Medium – Celery Juice
AU $18.95
Trending at AU $24.41
The Mulligan Concept of Manual Therapy: Textbook of Techniques 2nd Edition by Wa
AU $49.34
Trending at AU $72.66
The Art of Electronics 3rd Edition by Paul Horowitz (English) Hardcover Book
AU $145.61
Trending at AU $166.49

Shop by category

Tilt: Shifting Your Strategy from Products to Customers by Niraj Dawar (Hardcover, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Tilt: Shifting Your Strategy from Produ..., Niraj Dawar

item 2 Tilt: Shifting Your Strategy From Products To Customers by Niraj Dawar

item 3 Tilt: Shifting Your Strategy from Products to Customers Hardcover Niraj Dawar

item 4 Tilt: Shifting Your Strategy from Products to Customers Dawar, Niraj Hardcover

item 5 Niraj Dawar Tilt (Hardback) (US IMPORT)

item 6 Tilt: Shifting Your Strategy from Products to Customers by Niraj Dawar (English)

Best Selling in Adult Learning & University

Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think by Hans Rosling, Anna Rosling Roennlund, Ola Rosling (Paperback, 2019)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

Thinking, Fast and Slow by Daniel Kahneman (Paperback, 2012)

Time Management by Peter Quarry (Paperback, 1986)

Falcon Xa-Xb-Fairlane Zf-Zg V8 (1972-76) (Paperback, 1976)

Practical Electronics for Inventors, Fourth Edition by Paul Scherz, Simon Monk (Paperback, 2016)

ACT Made Simple: An Easy-To-Read Primer on Acceptance and Commitment Therapy by Russ Harris (Paperback, 2019)

Save on Adult Learning & University

Fast Like a Girl:A Woman's Guide to Using the Healing Power of Fasting Dr. Mindy

The Writing Revolution: A Guide to Advancing Thinking Through Writing in All Sub

Psychic Witch: a Metaphysical Guide to Meditation, Magick & Manifestation

Medical Medium – Celery Juice

The Mulligan Concept of Manual Therapy: Textbook of Techniques 2nd Edition by Wa

The Art of Electronics 3rd Edition by Paul Horowitz (English) Hardcover Book

You may also like

Hardcovers

Hardcovers

Hardcover Fiction Books

Strategy Adult Learning & University Books

Hardcovers Books

Hardcover Antiquarian & Collectable Books