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Marketing and the Law by N Courmadias, B Sweeney, M Bender (Paperback, 2015)

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Marketing and the Law by N Courmadias, B Sweeney, M Bender (Paperback, 2015).

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Product Information

Marketing and the Law, 5th edition by Brendan Sweeney, Mark Bender and Nadine Courmadias adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. Real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike. This new edition has been updated to reflect the latest developments in the Australian Consumer Law and is generously illustrated with case examples, tables, flow-charts and diagrams. Features * real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike * generously illustrated with case examples, tables, flow-charts and diagrams

Product Identifiers

Publisher
Lexisnexis Butterworths Australia
ISBN-13
9780409338355
eBay Product ID (ePID)
216433668

Product Key Features

Publication Year
2015
Subject
Law, Marketing
Language
English
Publication Name
Marketing and the Law
Type
Textbook
Author
N Courmadias, B Sweeney, M Bender
Format
Paperback

Additional Product Features

Country/Region of Manufacture
Australia
Title_Author
N Courmadias, B Sweeney, M Bender

All listings for this product

item 1 Marketing and the Law by N Courmadias, B Sweeney, M Bender (Paperback, 2015)
AU $38.00
Free postage
item 2 Marketing and the Law by N Courmadias, B Sweeney, M Bender (Paperback, 2015)
AU $42.49
Free postage
item 3 Marketing and the Law: 5th edition by Bender, Sweeney & Courmadias
AU $80.00
Free postage
item 4 Marketing and the Law, 5th edition by Bender, Sweeney & Courmadias
AU $89.90
Free postage

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Picture 1 of 3

Marketing and the Law by N Courmadias, B Sweeney, M Bender (Paperback, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

All listings for this product

item 1 Marketing and the Law by N Courmadias, B Sweeney, M Bender (Paperback, 2015)

item 2 Marketing and the Law by N Courmadias, B Sweeney, M Bender (Paperback, 2015)

item 3 Marketing and the Law: 5th edition by Bender, Sweeney & Courmadias

item 4 Marketing and the Law, 5th edition by Bender, Sweeney & Courmadias

Ratings and reviews

Most relevant reviews

good！

Best Selling in Adult Learning & University

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

Diagnostic and Statistical Manual of Mental Disorders by American Psychiatric Association (5th Edition, Paperbook, 2013)

Vichy France: Old Guard and New Order by Robert Paxton (Paperback, 2001)

100 Deadly Skills: Survival Edition: The SEAL Operative's Guide to Surviving in the Wild and Being Prepared for Any Disaster by Clint Emerson (Paperback, 2016)

The Intelligent Investor: The Definitive Book on Value Investing by Benjamin Graham (Paperback, 2003)

Scapegoats of the Empire: The True Story of Breaker Morant's Bushveldt Carbineers by Edward Witton (Paperback, 2021)

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