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Marketing by Shane Mathews, Michael Levy, Paul Harrigan, Tania Bucic, Dhruv Grew - Picture 1 of 2
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Marketing by Tania Bucic, Michael Levy, Dhruv Grewal, Paul Harrigan, Shane Mathews (Paperback, 2014)

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Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of the foundational topics in thirteen chapters, Marketing is the ideal choice for any Principles of Marketing course.