Principles of Marketing, Global Edition + MyLab Marketing with eText by Gary Armstrong, Philip Kotler (Multiple Copy Pack, 2021)

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Get ready to dive into the world of marketing with "Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText." Authored by Kotler & Armstrong, this textbook published by Pearson is an essential resource for anyone studying marketing. With a publication year of 2021, this multiple copy pack in English covers various aspects of marketing in a comprehensive manner. Measuring 27.7 cm in length, 21.9 cm in width, and 3.1 cm in height, this textbook weighs 1.81 kg. Ideal for university students and adult learners, this book falls under the categories of Adult Learning & University, Textbooks, Education & Reference, and Books, Comics & Magazines. Enhance your marketing knowledge with this valuable resource.