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Waiting for Your Cat to Bark by Jeffrey Eisenbert, Bryan Eisenbert (Hardcover, 2006)

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Waiting for Your Cat to Bark? by Bryan Eisenberg & Jeffrey Eisenberg. New . Condition is Brand new. Sent with Australia Post Standard.

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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark introduces Persuasion Architecture (TM) as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market. Readers will learn: , Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory , How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations , How Persuasion Architecture (TM) allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs , How Persuasion Architecture (TM) allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing. Seth Godin, Author, All Marketers Are Liars Are your clients coming to you armed with more product information than you or your sales team know You need to read Waiting for Your Cat to Bark to learn how people are buying in the post-Internet age so you can learn how to sell to them. Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement. George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control. David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect. Jeffrey Gitomer, Author, The Little Red Book of Selling

Product Identifiers

Publisher
Harpercollins Focus
ISBN-13
9780785218975
eBay Product ID (ePID)
94737342

Product Key Features

Book Title
Waiting for Your Cat to Bark
Author
Jeffrey Eisenbert, Bryan Eisenbert
Format
Hardcover
Language
English
Topic
Religious History
Publication Year
2006
Number of Pages
240 Pages

Dimensions

Item Height
236mm
Item Width
162mm
Item Weight
512g

Additional Product Features

Title_Author
Jeffrey Eisenbert, Bryan Eisenbert
Country/Region of Manufacture
United States

All listings for this product

item 1 Waiting for Your Cat to Bark, Eisenbert, Jeffrey
AU $15.94
Free postage
item 2 Waiting for Your Cat to Bark? by Bryan Eisenberg & Jeffrey Eisenberg
AU $17.00
Free postage
item 3 Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing,
AU $24.61
Free postage
item 4 Waiting for Your Cat to Bark? by Bryan Eisenberg & Jeffrey Eisenberg. New
AU $34.99
Free postage

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Waiting for Your Cat to Bark by Jeffrey Eisenbert, Bryan Eisenbert (Hardcover, 2006)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Waiting for Your Cat to Bark, Eisenbert, Jeffrey

item 2 Waiting for Your Cat to Bark? by Bryan Eisenberg & Jeffrey Eisenberg

item 3 Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing,

item 4 Waiting for Your Cat to Bark? by Bryan Eisenberg & Jeffrey Eisenberg. New

Best Selling in Books

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Gravity Falls: Journal 3 by Alex Hirsch, Rob Renzetti (2016, Hardback)

Ikigai: The Japanese secret to a long and happy life by Francesc Miralles, Hector Garcia (Hardcover, 2017)

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

Recipetin Eats Dinner by Nagi Maehashi (2022, Paperback)

The Complete Wreck by Lemony Snicket (Book, 2006)

Save on Books

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