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If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition by Grant Cardone (Hardcover, 2010)
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Chapter 1 Four Responses to Economic Contractions. Chapter 4 The Most Effective Call to Advance and Conquer. Chapter 5 Converting the Unsold. Chapter 8 The Importance of Price. Chapter 10 The Value-Added Proposition.