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The 22 Immutable Laws Of Marketing by Jack Trout, Al Ries (Paperback, 1994)

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The 22 Immutable Laws Of Marketing. Short Title The 22 Immutable Laws of Marketing. by Jack Trout, Al Ries. Al Ries and Jack Trout are two of the world's best-known marketing strategists. Subtitle Violate Them at Your Own Risk!