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The 22 Immutable Laws Of Marketing by Jack Trout, Al Ries (Paperback, 1994)

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About this product

Product Information

Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets. The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.

Product Identifiers

Publisher
Profile Books Ltd
ISBN-13
9781861976109
eBay Product ID (ePID)
95759125

Product Key Features

Author
Jack Trout, Al Ries
Publication Name
The 22 Immutable Laws of Marketing
Format
Paperback
Language
English
Subject
Business
Publication Year
1994
Type
Textbook
Number of Pages
160 Pages

Dimensions

Item Height
198 mm
Item Width
129 mm
Item Weight
140 g

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Al Ries, Jack Trout
LeafCats
2228, 378

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item 1 The 22 Immutable Laws of Marketing, Al Ries
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item 2 The 22 Immutable Laws Of Marketing: Violate Them at Your Own Risk! by Jack Trout
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item 3 The 22 Immutable Laws Of Marketing by Al Ries and Jack Trout, Paperback Book
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Most relevant reviews

5 out of 5 stars
by spItsW4vTY-@Del...02 Mar, 2016
Great for non-marketing backgrounds
Context: I'm an engineer / mathematican looking to gain insight into the business / marketing world This book gives you exactly what it says it does in a simple: Concept - example - revision formula If you have a technical background and are looking into entrepreneurial pursuits I recommend you take a look at this very brief (read it in 2 train trips), very well written book.
Verified purchase: Yes | Condition: New

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