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Fundamentals of Menu Planning by Claudette Levesque Ware, Paul J. McVety, Bradley J. Ware (Paperback, 2008)

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By Paul J. McVety, Bradley J. Ware, Claudette Lévesque Ware. Paul J. McVety is Dean of Culinary Academics at Johnson & Wales University in Providence, Rhode Island. BRADLEY J. WARE is a Professor in the College of Culinary Arts at Johnson & Wales University in Providence, Rhode Island.

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Understanding the fundamentals of menu planning is essential to building a successful foodservice concept since the menu is the foundation upon which a foodservice operation builds both its reputation and profit. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. The content in this edition is divided into three parts. Part I focuses on the evolution of the menu and includes topics such as menu trends in the industry, performing market research and creating a market survey, nutrition and dietary guidelines, and menu planning. Part II examines the financial aspects of menu planning such as performing a yield test, creating and writing standardized recipes, and recipe costing. Part III covers writing, designing, and merchandising the menu. With this accessible resource, hospitality management students, culinary students, restaurateurs and other foodservice professionals will all gain a thorough understanding of how an effective and successfully planned menu is fundamental to the success and profitability of the wider foodservice enterprise.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9780470072677
eBay Product ID (ePID)
96557437

Product Key Features

Number of Pages
272 Pages
Language
English
Publication Name
Fundamentals of Menu Planning
Publication Year
2008
Type
Textbook
Author
Claudette Levesque Ware, Paul J. Mcvety, Bradley J. Ware
Subject Area
Hotel Management
Format
Paperback

Dimensions

Item Height
276 mm
Item Weight
644 g
Item Width
217 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Claudette Levesque Ware, Bradley J. Ware, Paul J. Mcvety
LeafCats
2228

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item 1 Fundamentals of Menu Planning by Paul J. McVety (English) Paperback Used Good
AU $19.95
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item 2 Fundamentals of Menu Planning by Paul J. McVety (English) Paperback Book
AU $193.55
Free postage
item 3 Fundamentals of Menu Planning 3E by McVety, Paul J.
AU $199.00
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item 4 Fundamentals of Menu Planning 3E by McVety, Paul J.
AU $199.00
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Fundamentals of Menu Planning by Claudette Levesque Ware, Paul J. McVety, Bradley J. Ware (Paperback, 2008)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Fundamentals of Menu Planning by Paul J. McVety (English) Paperback Used Good

item 2 Fundamentals of Menu Planning by Paul J. McVety (English) Paperback Book

item 3 Fundamentals of Menu Planning 3E by McVety, Paul J.

item 4 Fundamentals of Menu Planning 3E by McVety, Paul J.

Best Selling in Adult Learning & University

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The Intelligent Investor: The Definitive Book on Value Investing by Benjamin Graham (Paperback, 2003)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

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In-Basket Case Studies by Guy Adamson (Paperback, 1986)

The Barefoot Investor: The Only Money Guide You'll Ever Need by Scott Pape (Paperback, 2016)

Save on Adult Learning & University

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