Promote offsite
Reach new and interested buyers who start their shopping journey off of eBay.
What is Promoted Offsite?
Promoted Offsite helps you expand the reach of your listings by attracting interested buyers beyond eBay. It gives you the ability to further promote your listings on leading external channels, like Google, so you can:
- Capture a wider audience of interested buyers and drive more traffic to your listings.
- Get in front of buyers who are already searching for the types of items you’re selling.
- Save time with easy-to-launch campaigns that promote all of your eligible listings in just a few clicks.
Getting started
You can create Promoted Offsite campaigns from your Advertising Dashboard. Here's how:
- In Seller Hub, go to your Advertising Dashboard.
- Select Create new campaign.
- Select Promote offsite from the ad type options.
- Follow the prompts to set up your campaign where you can choose your average daily budget.
- Once you review your campaign details, you can Launch your campaign
Best practices
- Patience during learning period: When launching a campaign, it can take time for machine learning to optimise ad performance, as the algorithm gathers data.
- Review your budget: Utilise the suggested budget guidance and click estimation to further extend your reach.
- Use high-quality visuals that showcase the product. Your items visually are as important on external channels, like Google, as on eBay. Your images should showcase your product, be clear, and well-lit (ideally with a white background to make it easy for customers to see). This can help to drive engagement.
- Keep your listings up to date. Accurate data, like price and availability, are key to ensure your ads showcase the information your buyers are looking for. Buyers who click on Promoted Offsite may expect to find relevant information in the listing. Ensuring that your inventory is captured accurately is crucial.