Be empowered by our new advertising tools
What you need to know
Our advertising experience has been redesigned to help take your business to new heights. This includes a simplified portfolio and a brand new Advertising dashboard that can help amplify your campaign performance to accelerate your sales.
Promoting made simpler
Explore the ad types that work best for you through our streamlined portfolio, where we've unified different tools to simplify your advertising journey. Here's the rundown:
We’re combining Promoted Listings Standard and Promoted Listings Advanced under Promoted Listings. When promoting your listings, you’ll be able to choose from two different campaign strategies, depending on which fits the needs of your business:
The priority campaign strategy (previously Promoted Listings Advanced) provides you with priority access to ad placements with advanced controls and you’ll only pay for clicks on your ads.
The general campaign strategy (previously Promoted Listings Standard) provides you with general access to ad placements with standard controls and you’ll only pay when your item sells
Promoted Stores (previously Promoted Display) gives you the opportunity to launch ads that help drive traffic to your eBay store and increase the visibility of your brand amongst interested buyers.
Promoted Offsite (previously Offsite Ads) helps you reach new buyers and increase external traffic by showing your ads to those starting their shopping journey off eBay.
Make data-driven decisions with enhanced metrics
We’re introducing a redesigned and simplified Advertising dashboard with real-time performance data across all of your campaigns, empowering you to make data-driven decisions with more enhanced metrics.
Your Advertising dashboard will now only ever be a click away in Seller Hub. From here, you’ll be able to see all of your campaigns in one centralised place so you can analyse your performance and take action.
What else is new?
Sounds good? Here’s what’s next
You’re now able to dive into the new Advertising dashboard and take a tour to see all of the exciting new updates.
FAQs
How does the new advertising experience differ from the previous one?
The new advertising experience is more intuitive and data-driven, offering real-time performance metrics, personalised recommendations based on current trends and a streamlined process for creating and managing campaigns.
Will I need to recreate my existing campaigns?
No, your existing campaigns will remain intact. We recommend reviewing them in the updated dashboard to take advantage of the new features and recommendations that could help improve your campaigns' performance.
How do I find my Advertising dashboard?
Accessing your Advertising dashboard and campaigns is just a click away from anywhere in Seller Hub. Select the new ‘Advertising’ tab for a centralised view of all your advertising campaigns in one place, along with personalised recommendations to help take your campaigns to the next level.
How much does it cost to advertise on eBay?
With eBay Advertising, you’re in control of your advertising spend. Whether you’re looking to set a daily budget or pay a percentage of each sale, we provide tools that support every campaign budget and advertising goal.
What tools can I find on the Advertising tab? What tools can I find on the Marketing tab?
On the new Advertising tab, you can find the Advertising dashboard and campaign creation and management tools, designed to help you promote your listings to reach more buyers and drive sales.
On the Marketing tab, you will continue to find marketing tools used to connect to buyers including volume pricing, coupons, sale events, automated offers and more.