Showcase your brand with videos on your store and listings

Tell your story, attract buyers and stand out from the competition.

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We’re excited to announce that you can now add videos to your Storefront and listings to showcase your brand and merchandise, and tell your story.

Review by Iain Johnston, real eBay seller since 1999

"Video content allows sellers to provide rich product information and content to buyers. This is very valuable across a wide range of verticals as it allows our buyers to see the products come to life and visually engage with them, let alone the opportunities for product usage guidance, instructions, visual FAQs and much more. 

Video content has been a high conversion driver for many years so I am super pleased to see our number one Australian marketplace, eBay, make this available to us. We also know great video content helps drive search engine rankings, which is especially important seeing as many of our eBay sales come via search engines and eBay direct search. I am sure as we add more content this will increase conversion. Well done eBay great initiative here.’

Why is eBay making this change?

This update means you can better display your products, build your brand and give buyers a full product preview before they make a purchase.

How to create great videos

Sometimes, it’s the story behind the business that makes the sale. Show buyers what makes your business unique by sharing your history, values and passion. 


Be creative, inspirational and informative with your videos. You can use videos to:

  • Capture a full 360-degree view of the item.

  • Answer buyers’ most common questions or provide step-by-step instructions and installation guides.

  • Show buyers how your items can become part of and improve their lives and projects.

  • Build trust by giving buyers an inside look into the value of your product with before-and-after and behind-the-scenes footage or unique product qualities and features.

Enhance your listings with videos

The new listing flow allows you to upload videos to your listings. Videos can act as 24/7 salesmen — engaging potential buyers, answering common questions and showcasing your items' unique features and uses.

What should I do next?

Adding videos is easier than you think. Simply follow these steps and soon you'll have videos for your listings. Here’s how →

*All video content must comply with our Images, Videos and Text policy.

FAQs

No, adding videos is not a requirement. The video feature is designed to help your business grow and thrive, but it’s completely optional.

No, videos don’t count toward your 12 photos.

No, all videos will go through a moderation process for approval, which can take up to 48 hours. See the Help Hub for more info.