Promote your store

Drive traffic to your store with eye-catching ads.

What is Promoted Stores?

Promoted Stores allows you to easily launch eye-catching ads that attract interested buyers to your eBay store. These ads highlight a coupon or category of items in your store, along with your store's name, logo, and up to four of your top performing listings. Promoted Stores can help drive traffic to your store and increase the awareness of your brand on eBay.

Key benefits

Effective targeting

Catch the attention of interested buyers shopping for items like yours with engaging and visually appealing ads.

Build your brand

Reach more buyers with access to unique ad placements.

Simple setup

With a simple flow for campaign creation, you can launch your campaign in just a few clicks.

Effective targeting

Catch the attention of interested buyers shopping for items like yours with engaging and visually appealing ads.

Build your brand

Reach more buyers with access to unique ad placements.

Simple setup

With a simple flow for campaign creation, you can launch your campaign in just a few clicks.

Best practices

  • Customise your store's branding - Enhance your storefront with a store name, logo, and billboard to establish your brand identity and help build trust with buyers.
  • Optimise your store - Create custom or automated inventory strips to feature your top-selling items and most popular categories to capture buyer attention and to help drive sales.
  • Create multiple Promoted Stores campaigns - Launch campaigns for different categories and coupons to attract a wider range of buyers to your store.
  • Bid effectively - Use the suggested bids as a guide when bidding on subcategories and keywords to create competitive campaigns.

You can use Promoted Stores to launch eye-catching ads that drive traffic to your store and increase awareness of your brand. Consider using Promoted Stores to:

  • Increase your store visitors
  • Drive awareness of your brand and coupons

Learn more about promoting your store on the eBay help page.