eBay Plus Seller Express Postage Contribution
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Why enable the eBay Plus badge?
An eBay Plus badge on your listings helps you stand out on eBay by letting buyers know you deliver a great shopping experience. We’ll also recognise and reward you with extra benefits.
Listings with an eBay Plus badge:
- See up to a +17% item view uplift. ***
- Access eBay's most engaged buyers.
Which listings are eligible?
All fixed price listings with an item price of $9.90 or above are now eligible, provided they meet the other eBay Plus criteria.
Express postage option
Why is an Express Postage option part of the criteria?
Buyers’ expectations are changing. In fact, Australian shoppers are 45% more likely to purchase if they know the item will arrive in 2-3 days*. We recently updated our eBay Plus criteria to be in line with evolving retail standards to ensure we remain Australia’s number one online shopping destination and continue bringing buyers to you.
*PayPal mCommerce Index Trends Report, 2017
Express shipping subsidy
How does the express shipping subsidy work?
As part of the program’s value proposition for eBay Plus items, metro buyers are upgraded to express shipping for free. This aligns with market expectations for this type of membership program and helps drive extra velocity for your listings.
Therefore, to earn the eBay Plus badge on your listings you need to offer free standard shipping and a reasonably priced express postage option to metro areas. To help you provide this great experience for buyers, we’ll give you money back to help cover the cost of upgrading from free standard to express postage to metro buyers.
For your eBay Plus items with an item price of $15 and above:
For your eBay Plus items with an item price between $9.90 - $15:
We’ll cover up to $4 for the cost of sending your parcels with express postage.
We’ll cover up to $2.50 for every eBay Plus transaction sent with express postage.
Subsidy calculation
How is the Subsidy Calculated?
The $2.50-$4 is based on the upgrade cost from standard to express postage. For example, looking at Australia Post’s band 4 MyPost rates, the cost to upgrade from standard to express on a small parcel being sent to a ‘different city’ zone (from a metro or regional location) is $2.43 (from $7.86 for standard to $10.29 for express). The cost to upgrade on a large parcel is $3.24 (from $13.49 for standard to $16.73 for express). For many sellers, this contribution will cover the cost to upgrade to express postage.
How Does the Express Contribution Work?
When an eBay Plus buyer in a metro location purchases one of your eBay Plus-badged listings, the order will come through with the item price plus up to $4 for express postage from eBay (instead of the postage price indicated on the listing). For example, if your item sells for $27.50, with eBay’s $4 express postage contribution, you’ll receive a total of $31.50.
You’ll only pay the difference between the express postage cost charged on the listing and eBay’s contribution (if there is a difference) when an express postage order comes through for your eBay Plus listing.
The Cost of Express Postage
$15 is the maximum express postage price you can set on your listings to qualify for the eBay Plus badge. However, we recommend you only charge buyers the upgrade cost from standard postage to express postage since you’re already covering the cost of standard postage. In the examples above, the upgrade cost is fully covered by the contribution from eBay.
There may be scenarios where your upgrade cost is higher than the subsidy. In this case, you will be required to cover the difference between the contribution you receive from eBay and the express postage upgrade cost. Although you may incur a cost for your postage, you get rewarded for being a part of the program with extra exposure through exclusive promotions, extra seller protections and access to eBay’s most engaged buyers. Remember that the eBay Plus program is run at a listing level, so you can choose not to include certain listings by simply not meeting all of the criteria.
How are Final Value Fees calculated?
Final Value Fees (FVF) will be calculated on the cost of the item and the postage cost paid to the seller. So, if we use the example above, the FVF will be calculated on the total $31.50.